Helping you make the right choice.

We have the tools

With regular updates from your case handler, we will always be at the end of the phone if you need any assistance.

Certified Experience

All advisers are CeMap qualified, meaning they can offer financial advice on a range of products, including mortgages and insurance policies.

Competitive Rates

Offers included that you may not be able to get on the High Street.

UK-Wide

Choice offer whole of market advice, with our advisers able to visit you in the comfort of your own home.

Over 10 Years Experience

Established in 2006, Choice Finance are a Mortgage & Insurance broker. With over 10 years’ in the industry, Matt and the team are perfectly experienced to help with your financial needs.

Great Support

We will always offer the best advice possible to our customers. We offer a friendly and thorough service, taking you from the start of your application all the way through to completion.

Meet The Team

Matthew Pennell

Matthew Pennell

Managing Director

Having started Choice Finance from the comfort of his home office, Matt has many years’ experience in financial services.
Having initially been involved in engineering in his early working years, he started out as a trainee Mortgage Adviser and after gaining some valuable experience within a large mortgage brokerage in the centre of Leicester, decided to set up Choice Finance.
Outside of work Matt is a keen sports fan, supporting Aston Villa, and enjoys spending time with his family. He currently volunteers with the running of a local football club and manages his eldest sons football team.

Rachel Heyhoe

Rachel Heyhoe

Operations Manager

Rachel joined Choice Finance as Operations Manager in 2015. She is responsible for the smooth running of the company, ensuring customer satisfaction as well as managing the office.
Before joining Choice, Rachel, having over 12 years’ financial services experience, worked in Sales Management, Complaints and Remediation.
Away from the office, Rachel enjoys country-side bike rides with her husband, daughter and their dog.

Kiran Chatha

Kiran Chatha

Senior Case Manager

Kiran has worked with Choice since 2015, and, as Senior Case Manager, ensures the applications are packaged to meet the lenders criteria as well as supporting the advisers in delivering an excellent service.
Before joining Choice, Kiran worked for a specialist new-build company covering the majority of purchases within East & West Midlands.
Outside of work, Kiran is married, and, having already been part of a big family, is expecting her first child in 2017.

Craig Horton

Craig Horton

Case Manager

Craig joined Choice in 2016, assisting the advisers with providing the best possible service to our clients, from application through submission all the way to completion.
Previously, Craig worked in the financial industry for 4 years, at both Birmingham Midshires & Halifax.
Outside of work, Craig enjoys travelling & spending time with his friends and family.

Selina Lal

Selina Lal

Case Manager

Selina also joined Choice Finance in 2016, assisting the advisers with providing a fully compliant service to all of our clients. Like Craig, she assists from application all the way through to completion.
In her spare time, Selina spends time with her friends enjoying the night-life of the major cities of the UK.

Phil Carter

Phil Carter

Mortgages & Protection Adviser

Phil started working for Choice in late 2015, as a fully CeMap qualified adviser. Like Matt, Phil has been in the finance industry for over 10 years. Beginning his finance career working for the biggest estate agency in the UK, Phil prides himself on his professional drive and passion.
When he is not working, Phil spends time with his wife and two sons. He also enjoys playing Golf as well as watching Formula One.

Roy Ellingham

Roy Ellingham

Mortgages & Protection Adviser

Roy began working with Choice Finance in 2015. As both a CeMap and FPC qualified adviser, Roy has over 20 years’ experience, starting his career as a Trainee branch Manager for Bradford & Bingley Building Society before moving on to Royal Sun Alliance, Zurich and Halifax, as well as other independent mortgage brokers.
In his free time, Roy enjoys playing Golf, as well as supporting his daughter who is a keen Tennis Player.

Ryan Price

Ryan Price

Mortgages & Protection Adviser

Ryan started with Choice Finance in early 2016, as a CeMap qualified adviser. He takes pride in ensuring the clients journey is fulfilled to the client’s full satisfaction. Before working for Choice, Ryan was a semi-professional footballer for over 20 years.
When he isn’t working, Ryan prefers to spend time with his family and supporting Manchester United.

Chris Beard

Chris Beard

Mortgages & Protection Adviser

Chris joined Choice Finance in 2016, as a fully CeMap qualified adviser. Before joining Choice, Chris has worked for High Street Banks, an independent mortgage intermediary and started his finance career in 2004, working for internet bank Egg.
In his own time, Chris enjoys Cross country running, cycling and Rock climbing.

Robert Berry

Robert Berry

Mortgages & Protection Adviser

As one of our newest advisers, Rob joined Choice Finance in late 2016. Having previously worked in the public sector for 14 years, he fancied a new challenge and is now as a fully CeMap qualified adviser.
Out of work hours, Rob enjoys football, both playing and watching, as well as a few rounds of Golf.

Sajjad Hussain

Sajjad Hussain

Mortgages & Protection Adviser

As our newest adviser, Saj joined Choice Finance in early 2017. Having a degree in Biomedical Science, Saj has always had a passion for knowledge. Wanting something new, he has now qualified as a CeMap adviser.
Outside of work Saj enjoys playing cricket, as well as travelling abroad on a regular basis.